This Privacy Policy describes the policies and procedures of Ironwood Homes LLC ("the Company," "We," "Us," or "Our"), regarding the collection, use, disclosure, and protection of Your information when You use our manufactured home and ADU services, respond to our advertisements, interact with our website, or communicate with us via SMS, email, phone, or any other channel (collectively, the "Service"). This policy informs You of Your privacy rights and explains how the law protects You.
By using our Service, You consent to the collection and use of Your information in accordance with this Privacy Policy. If You do not agree, please do not use our Service.
1. Information We Collect
We collect several types of information to provide and improve our Service to You:
1.1 Personal Information You Provide
When You request a quote, schedule service, fill out a form, or communicate with us, we may collect:
- Name: First and last name.
- Email Address: For service confirmations, invoices, and promotional communications.
- Phone Number: For appointment scheduling, service updates, and SMS communications.
- Service Address: Street address, city, state, and ZIP code where manufactured home or ADU services are performed.
- Payment Information: Credit card or payment details processed through secure third-party payment processors. We do not store full payment card numbers.
- Service History: Records of manufactured home or ADU services performed, equipment installed, and project timelines.
- Communication Records: Content of emails, text messages, and phone call logs related to Your service.
1.2 Information Collected Automatically
When You visit our website, certain information is collected automatically through cookies and similar technologies:
- Device Information: Browser type, operating system, device type, and screen resolution.
- IP Address: Your Internet Protocol address, which may indicate Your general geographic location.
- Usage Data: Pages viewed, time spent on pages, links clicked, and referring website addresses.
- Location Data: General geographic location derived from Your IP address (we do not collect precise GPS location).
1.3 Information from Third Parties
We may receive information about You from third-party sources such as advertising platforms (e.g., Google Ads, Facebook Ads), review platforms, and business directories. This may include Your name, contact details, and interaction history with our ads.
2. How We Use Your Personal Data
We use the information we collect for the following specific purposes:
- To Provide Services: Scheduling, performing, and following up on manufactured home and ADU installations, deliveries, and site preparation.
- To Communicate with You: Contacting You by email, phone, or SMS regarding appointment confirmations, service reminders, estimates, invoices, and project alerts.
- To Process Payments: Processing transactions through secure third-party payment processors.
- To Send Promotional Communications: Sending You information about new home models, special offers, and discounts, unless You have opted out of receiving such communications.
- To Improve Our Services: Analyzing usage patterns on our website and feedback from customers to improve service quality and user experience.
- To Comply with Legal Obligations: Meeting regulatory, tax, and legal reporting requirements.
- To Protect Our Business: Detecting and preventing fraud, unauthorized access, and other security threats.
- To Respond to Inquiries: Answering Your questions, handling complaints, and providing customer support.
3. SMS and Mobile Messaging Policy
This section provides specific details about our SMS/text messaging program and Your rights regarding mobile communications. Ironwood Homes LLC takes your mobile privacy seriously.
3.1 SMS Opt-In and Consent
- How You Opt In: You may opt in to receive SMS messages from Ironwood Homes LLC by providing Your mobile phone number via our website form, by texting a keyword to our business number, by providing verbal consent during a phone call or in-person interaction, or by checking an opt-in box on a service request form.
- What You Are Consenting To: By opting in, You consent to receive text messages from Ironwood Homes LLC related to appointment scheduling, service confirmations, project reminders, promotional offers, and customer support communications.
- Message Frequency: Message frequency varies. You may receive up to 10 messages per month depending on Your service activity and communication preferences.
- Message and Data Rates: Standard message and data rates may apply depending on Your mobile carrier and plan. Ironwood Homes LLC is not responsible for any charges imposed by Your carrier.
- Carrier Disclaimer: Carriers are not liable for delayed or undelivered messages.
- No Purchase Required: Consent to receive SMS messages is not a condition of purchasing any goods or services from Ironwood Homes LLC.
3.2 SMS Opt-Out
You can opt out of receiving SMS messages at any time by using any of the following methods:
- Reply STOP: Text "STOP" to any message you receive from us. You will receive a one-time confirmation message acknowledging Your opt-out request.
- Contact Us: Email us at info@ironwoodhomesusa.com or call us at (424) 346-6130 to request removal from our SMS list.
After opting out, You will no longer receive SMS messages from us unless You opt in again. Opting out of SMS does not affect other communication channels (email, phone).
3.3 SMS Help
For help or questions about our SMS program, reply "HELP" to any message or contact us at info@ironwoodhomesusa.com or call (424) 346-6130.
3.4 Mobile Information Sharing — Non-Disclosure Statement
Ironwood Homes LLC does not sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or personal information collected through our SMS program to any third party for marketing or promotional purposes. All categories of information collected through our SMS program, including SMS opt-in data and consent records, will not be shared with any third parties or affiliates for their own marketing or promotional use.
The only exceptions to this non-sharing policy are: service providers who help us deliver SMS messages (who are contractually bound to use Your information only on our behalf), and disclosures required by law or valid legal process.
4. Cookie and Tracking Practices
Our website uses cookies, web beacons, pixels, and similar tracking technologies to enhance Your browsing experience, analyze website traffic, and deliver targeted advertising.
4.1 Types of Cookies We Use
Strictly Necessary / Essential Cookies
- Purpose: Required for our website to function properly. Enable core functionality such as page navigation, access to secure areas, form submissions, and session management.
- Data Collected: Session identifiers, security tokens, and user authentication status.
- Duration: Session cookies or persistent cookies lasting up to 12 months.
- Can Be Disabled: No. These cookies are essential and cannot be turned off without breaking site functionality.
Analytics and Performance Cookies
- Purpose: Help us understand how visitors interact with our website.
- Duration: Up to 26 months.
- Tools Used: Google Analytics.
Advertising and Marketing Cookies
- Purpose: Deliver relevant advertisements based on Your interests and track advertising campaign effectiveness.
- Duration: Up to 24 months.
- Tools Used: Google Ads, Facebook/Meta Pixel.
4.2 How to Manage Cookies
- Browser Settings: Manage cookies through your browser's privacy or security settings.
- Google Analytics Opt-Out: Install the opt-out browser add-on at tools.google.com/dlpage/gaoptout
- Google Ads Personalization: Manage preferences at adssettings.google.com
- Facebook Ad Preferences: Adjust preferences at facebook.com/adpreferences
5. Sharing Your Personal Data
We may share Your personal information only in the following limited circumstances:
- With Service Providers: We share information with trusted third parties who assist us in operating our business. These providers are contractually required to protect Your data.
- For Legal Requirements: We may disclose Your information if required by law or legal process.
- Business Transfers: In the event of a merger or acquisition, Your personal data may be transferred as part of that transaction.
- With Your Consent: We may share Your personal information for any other purpose with Your explicit prior consent.
We do not sell Your personal information to third parties. We do not share Your personal data with third parties for their own independent marketing purposes.
6. Data Security and Handling
The security of Your personal data is important to us. We implement commercially reasonable technical, administrative, and physical safeguards to protect Your information from unauthorized access, disclosure, alteration, and destruction. These measures include:
- Encryption: We use SSL/TLS encryption to protect data transmitted between Your browser and our website.
- Access Controls: Access to personal data is restricted to authorized employees and contractors who need it to perform their job functions.
- Secure Payment Processing: Payment information is processed through PCI-compliant third-party payment processors and is not stored on our servers.
- Regular Security Reviews: We periodically review our data collection, storage, and processing practices to ensure ongoing security.
7. Data Retention
We retain Your personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy. Service records may be retained for the useful life of the manufactured home or ADU serviced, or as required by warranty terms and applicable law. When personal data is no longer needed, we will securely delete or anonymize it.
8. Your Rights
You have the following rights regarding Your personal data:
- Right to Access: You can request a copy of the personal information we hold about You.
- Right to Correction: You can request that we correct any inaccurate or incomplete personal data.
- Right to Deletion: You can request that we delete Your personal data, subject to certain legal exceptions.
- Right to Opt Out of Marketing: You can opt out of receiving promotional emails by clicking the "unsubscribe" link, and opt out of SMS by replying "STOP."
- Right to Data Portability: Where technically feasible, You can request a copy of Your data in a commonly used, machine-readable format.
- Right to Non-Discrimination: We will not discriminate against You for exercising any of Your privacy rights.
8.1 How to Exercise Your Rights
To exercise any of the rights described above, please contact us at info@ironwoodhomesusa.com or call (424) 346-6130. We will respond to verifiable requests within 30 days.
8.2 California Residents
If You are a California resident, You may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.
9. Children's Privacy
Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If You are a parent or guardian and believe that Your child has provided us with personal data, please contact us, and we will take steps to delete such information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. For material changes, we will make reasonable efforts to notify You. We encourage You to review this Privacy Policy periodically.
11. Contact Us
If You have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact Ironwood Homes LLC:
- Email: info@ironwoodhomesusa.com
- Phone: (424) 346-6130
- Website: ironwoodhomesusa.com
Thank you for choosing Ironwood Homes LLC for your manufactured home and ADU needs. We are committed to protecting your privacy and providing exceptional service.